You’re back on the tradeshow circuit and you want to make a splash.
Your dusty signs from 2 years ago just won’t work. Your brand is stronger. Your messaging is different. And you need a fresh tradeshow set up to stand out on the floor.
Here are 3 tips for signage that attracts prospects to your booth.
1 – Consider your floor location
Your signs for a corner exhibit are going to be different than if you’re manning a middle table. Know your spot and collaborate with your vendor on a sign setup that will make you stand out.
2 – Print in bold color
Stand out on the tradeshow floor with bold color and graphics. Confirm your brand style guide colors (CMYK) with your vendor so they can get an exact match.
3 – Ask about proper installation
Sagging banners and flimsy retractable signs send a sloppy message. Ask if your vendor can a) install your signage for you (for elaborate booths), or b) give you fastening tools and tips you need to ensure your display looks sleek.
The best way to get a display you are proud of is to talk about options with your vendor. They can brainstorm new ideas for print materials and formats that you might not have considered (you can’t get that with an online chatbot).