Not long ago, I got a call from a stressed project manager.
The fence banners she ordered from an online printing vendor arrived. The brand colors were dull and the grommets were incorrectly placed. They had to go up the next day and there was no time to reorder.
We were able to print and install the banners to meet her deadline. While the re-print hurt her budget, the project stayed on schedule and her banners made the right first impression.
Online print vendors promise convenience, but you’re risking quality.
Here are 4 risks of ordering your brand’s print job online:
1- No point of contact
When you have an urgent question, a chatbot isn’t going to give you the answer you need as quickly as you need it.
2 – Lack of flexibility
Things change. What you thought you could do tomorrow becomes today’s priority. Online vendors make you jump through hoops if they are even able to accommodate a last-minute rush job.
3 – Lack of Quality Control
We’ve re-printed plenty of “online jobs” to see how dull colors, smudges, or improper fastening can slip through the cracks. You need discerning eyes on your print job before it gets to you.
4 – Risking DIY Installation
You need your sign or banner to withstand its environment. DIY installation not only sucks up your time, but you also risk your banner or sign falling or peeling, making your brand look sloppy.
Your brand is your business’ touchstone. From your business cards to the signs on your windows and your trade-show booths—consistency and quality matter.
Choose a print vendor you trust will uphold your brand’s integrity with your same standards and be flexible to your needs.