The PCG Blog
Direct Mail Isn’t Dead
Consumers are flooded with digital ads all day. Consumers see an average of 63 banner ads per day. Do you recall any of the digital ads you saw today? This overexposure to ads creates banner blindness, essentially rendering...
Supporting Restaurants Through COVID-19
It’s November now, and we are approximately nine months into the coronavirus pandemic. All businesses, industries and individuals have been affected, but it is perhaps the restaurant industry that has been hit the hardest. According to the National Restaurant...
How the Pandemic Changed Consumer Buying Habits
When the pandemic hit, few people would have guessed the impact it would have on toilet paper supplies. In the middle of April, a consumer products tracker estimated that nearly half of all grocery stores did not have toilet paper. What industry experts discovered is...
Using Creativity to Get Noticed
How will consumers remember your brand? It depends on how their brain processes and decides to store this information. The human brain has a few different types of memory: long term, short term and working. Long-term memories can be remembered for years with little...
Help Employees and Customers Feel at Ease With COVID-19 Signage
Key Points of This Article: When your business is ready to reopen during the COVID-19 pandemic, it's important to welcome your employees and your customers back with confidence. Stay up to date on guidance from OSHA and the CDC to help you identify risk levels at your...